Mission, Vision, Values

Our Mission

We are a unique global team passionate about delivering the best cooling solutions to our partners and providing broad opportunities to our people.

Our Vision 2020

One committed Team to be our Customers’ Preferred Choice through outstanding value creation and leading performance.


This phrase is more than a slogan it is a concept, a philosophy of serving customers and always offering them the best solution.

This concept was the key to allowing Metalfrio, a Brazilian company, to grow, achieve worldwide success and consolidate its global leadership.

“The cool partner worldwide” means being in tune with customers, to understand their needs and to offer, promptly and precisely, global solutions that make use of the most updated and competitive technology in the world. Solutions that make a difference in showcasing your brand at the point of sale.


This principle is grounded in hard work, commitment, ethics, transparency and a clear vision for the future.

Alliance with customers

Serving customers, working in partnership to understand and attend to their needs and delivering fast and precise solutions.


Providing the most complete line of products with innovation, design, performance, durability and low maintenance in order to face the most difficult situations at the point of sale.


New ideas, creativity, innovation and today´s solutions to improve its customers’ businesses.

Proximity to the market

Much more than providing refrigeration products, Metalfrio’s competitive edge is about knowing and understanding the habits, tastes and goals of its customers, to understand their needs and behaviors, and consequently provide innovative solutions at the point of sale.

Solutions to increase sales

The Company’s mission is to offer customized global solutions with the customer’s business vision, from design to distribution to complete post-sale services. Metalfrio Solutions always stands out from the competition at the point of sale.


Metalfrio Solutions is building the largest and most competitive refrigeration company in the world, with quality and expertise to provide the best solutions for customers, no matter where they are.

People make the difference

One of the company’s main foundation for success is the committment and talents of its people who are contributing to its advancement and growth. Metalfrio understands that each individual is an integral part of the whole effort to ensure customer satisfaction, promote company innovation, and achieve a profitable outcome.


  • Passion for Winning
    • Never give up
    • Prioritize and Focus
    • Challenge the status quo
    • Self motivated
    • Determined to be the best
    • Results & long term oriented
  • People
    • Be proud to be part of the team
    • Treat the business as it is yours
    • Deliver the promise
    • Foster teamwork
    • Attract, develop and retain the best people
  • Trust & Respect
    • We respect and count on each other
    • Confidence on other people ability
    • We have a trustful and respectful relationship with all our stakeholders
  • Integrity
    • Ethics
    • Honest and straight forward
    • Follow Principles of the law & our Values
    • Be transparent
    • Question any perceived wrong doings
  • Create Value
    • Stakeholder value
    • Deliver the promise
    • Grow with the business
    • Quality
    • Innovation
    • Customer focus
  • Simplicity
    • Straight forward
    • Keep it simple
    • Lean and effective
    • Less bureaucracy
    • Easy to understand, communicate and execute